Category Archives: What’s New

Find out the latest news from Luneau Technology

Luneau Technology and Optovue announce merger


Media contact:
Lionel Iribarne, VP Strategy & Digital Transformation
Luneau Technology (Global)

Global announcement (PDF)

The two companies are perfectly matched to create a complete offering for eyecare physicians and transform access to visual health for patients

Paris, June 21, 2021 – Luneau Technology and Optovue Inc. have announced the signing of a definitive agreement to merge. The newly merged company will continue to serve eyecare professionals as a major player with innovative product lines and a strong focus on its telehealth solution. The transaction remains subject to additional customary conditions to completion and legal approvals.

Their combined power will allow them to leverage their industry expertise, strengthen their international footprint, and provide customers with game-changing solutions spanning a full product range. Their joint vision is to be the first-choice partner for primary eyecare physicians and significantly optimize access to visual health for patients across the globe. Read full announcement

We’re Hiring! – Field Sales Representative – South Central

Luneau Technology USA, a leader in vision care innovation, is seeking a Field Sales Representative (FSR) for South Central United States.

FSR will be responsible to promote and sell Luneau Technology’s Visionix brand of refraction products and multi-functional eye health diagnostic instruments in a defined territory (TX, LA, MS, AR, OK, NM, MO, KS). The FSR is expected to travel up to 50% of the time within the territory, attend local, regional and national trade shows as scheduled. The FSR must contribute to the company CRM (, become knowledgeable in both the clinical and technical application of all products and remain current on new technology, procedures, concepts, products, etc.

Click here to find out more!

Luneau Technology USA Launches National Service Program and Strengthens Technical Support for Clinic Integration


Media contact:
Milbien Medina, Brand Marketing Director
Luneau Technology USA
1 (800) 729-1959 x 152

Download (PDF)

Company boosts ECP support, appoints Ron Reed to lead new service program for North America and welcomes medical technology integration veteran Lance Brown

Bensenville, IL: Following their recent announcement about the new and enhanced Clinical Education and Training Program, Luneau Technology continues to solidify its focus on customers’ success by launching a new service program that will offer an elevated level of technical support for current customers as well as help Eye Care Professionals who want to modernize their practices with emerging technologies. Building on the traditional equipment repair and maintenance plans that have been offered throughout the years, Luneau Technology redefines the customer experience by introducing new services and expertise that are focused on Visionix® technology implementation—and more in-depth service consultation for Briot® finishing solutions.

Enhanced Service Solutions built on 150 years of collective experience

Industry veteran Ron Reed will be driving the enhanced Service Solutions program as National Customer Support and Maintenance Manager. He brings to the team a wealth of experience in customer support and leadership roles in corporate manufacturing, retail, and optical lab environments. He has worked in the eye care industry since the 1980s and brings 35 years of service support history with some of the largest retailers.

A member of the Luneau Technology North American Leadership Team, Reed has been with the company for a combined 10 years. He is one of the original members of the Briot USA team, rejoining in 2017 as a Regional Field Service Manager covering the eastern United States. In this newly created role, he will lead a team of regional field service, technical and customer service specialists. He will also be working closely with global Service Leadership to implement initiatives and tools to support this enhanced program.

ECPs can rest assured that their device maintenance and technical issues will be managed by experts who they have worked with over the last few years of the company’s brand and product evolution. The regional field service team includes industry veterans Rick Bowles, Deland Yee, Eric Sevigny, Carlos Ramirez, Jim Roger, Ali Akbar and Surendra Wagle. The field team will be working closely with Sales,

Application Specialists and HQ-based specialists to help ECPs maximize the use of their equipment, and it includes Dennis Jensen, Ken Kicmal, Modesto Contreras, Peter Mihov; and Customer Service Representatives Patty Sivek and Victor Aranda. This team offers over 150 years of collective service and support experience.

Reed will be working closely with Canada Territory Manager Doug Hart, and Field Specialists Wayne Hodgins and Nash Beshay to scale service coverage for ECPs across North America.

Introducing a new level of technical expertise for Visionix technologies

Luneau Technology also welcomes Lance Brown as Tier 3 Client Support Engineer. Brown brings two decades of experience in medical device software integration for private practice, retail, and government settings. In his newly created role, Brown will be responsible for advanced technical consultation, connectivity needs assessment, and issue resolution for the Visionix product family. He will be reporting to Ron Reed and will be working closely with fellow Tier 3 Client Support Engineer Tommy Orr.

Before joining Luneau Technology, Brown was Director of the Software Integration Group (SIG) at Natus Hearing and Balance (formerly Otometrics North America and Audiology Systems) where he played a pivotal role in the introduction and implementation of a unique Connectivity Solution that combines multiple tests within one or more devices into a single user interface and test report—regardless of equipment manufacturer—as well as EMR-integration solutions for practices that are part of a large health care system or retail chain. Brown served four years with the United States Air Force after completing a degree at the University of Memphis.

“Lance’s comprehensive expertise in medical device technologies and telehealth programs will help us customize the right level of support for ECPs to maximize their use of remote-ready Visionix solutions. His proven background with software integration will greatly enhance our support to help customers maximize the use of one or multiple Visionix products within their practice,” says Reed. “Our expanded Customer Support team will work cross-functionally with Optical and Clinical Application Specialists to support the full customer experience, with added emphasis on new technology implementation and practice transformation. I am confident that we are well positioned to support our customers across diverse clinic settings, specialties, and connectivity needs.”

ECPs who are considering Visionix, Briot or Weco solutions for their practices are encouraged to book a demo and ROI consultation with Luneau Technology’s team at:

About Luneau Technology

Luneau Technology USA ( is the exclusive sales, service, and education provider for Visionix®, Briot® and Weco® brands, as well as the new Nexy retinal screening device. With the backing of its global organization, Luneau Technology Group, it is a trusted partner to eye care professionals, providing advanced technology platforms to improve and extend eye care.

Visionix VX40 featured in Review of Optometric Business

VX40 Progressive Lens Analysis

Featured on Review of Optometric Business, the article “How to Sell Near-Task-Specific Glasses & Generate $160,000+ Annually” explores the opportunity to expand profitability by selling Near-Task-Specific Lenses. 

New Webinar: Digital transformation: How new technology can optimize efficiencies for a busy practice

Our recent webinar “Digital transformation: How new technology can optimize efficiencies for a busy practice” is now available on-demand! Customers can conveniently log-in to our global education platform, Luneau Technology Academy, or register to watch it via our Education Page.

Luneau Technology expands and strengthens Clinical Education team


Media contact:
Milbien Medina, Brand Marketing Director
Luneau Technology USA
1 (800) 729-1959 x 152

Download (PDF)

Company continues to grow the North American team with the addition of industry veterans, James Walker and Mary DiMauro

Bensenville, IL: :On the heels of new product and team growth announcements, Luneau Technology USA is excited to announce the addition of industry veterans James Walker and Mary DiMauro to offer more support to ECP customers. They have joined the team as Clinical Application Specialists (CAS) focusing on the southern US. In this role, they will work closely with Luneau Technology’s growing customer development team to enhance their Clinical Education Program across North America

Over 30 years of combined eye care industry experience

Walker brings over 20 years of experience in ophthalmology to this role and has extensive involvement assisting in refractive and surgical procedures. “With his background in various roles in the clinical setting, James is well positioned to be an effective partner to our customers,” says Milbien Medina, Brand Marketing Director at Luneau Technology USA. “Mary’s years of clinical field experience will allow her to provide effective clinical training and support, technology demonstrations, and a personalized implementation plan for ECPs who embrace our sophisticated Visionix solutions.”

Walker began his career in the United States Navy based in Portsmouth, Virginia. There he led, trained and co-ordinated a team of 46 corpsmen serving as surgical specialists, clinical technicians, and equipment managers. After leaving the Navy, he joined Texas Regional Eye Center as an Ophthalmic Technician. Before joining Luneau Technology, as Clinical Manager at the Ennen Eye Center in Fort Smith, Arkansas, he implemented a new business model for dry eye patients via Lipiscan, Lipiflow and Tear lab technology which increased the Center’s revenues.

DiMauro brings comprehensive experience from both practice and corporate settings to Luneau Technology. She previously worked as an Ophthalmic Technician performing refractions and administering diagnostic tests, most recently at an eyecare practice in Florida. Before this, she spent 11 years as a Senior Lead Application Specialist with a ophthalmic manufacturer, providing installations and training on advanced medical devices. DiMauro is a Certified Ophthalmic Assistant.

Enhanced support for ECPs embracing new technologies

“We recognize there is some hesitation to embracing new technologies because of a perceived downtime with new platform implementation and staff adoption,” explains Medina. “Our Clinical Application Specialists are dedicated to helping our customers bridge that gap and facilitate a seamless adoption and implementation process. They are also a dedicated partner to ensure the “Voice of the Customer” is at the heart of our product enhancements and educational initiatives.”

Walker and DiMauro join fellow Clinical Application Specialists, Melissa Renfrow and Deidre Huff, in providing in-depth product training for Visionix® customers. They will work closely with Optical Application Specialist John Vulich to provide additional support to Briot customers who are looking to add a medical model to their optical business. They will also assist Clinical Technology Specialist Sal Hernandez and the national Sales Organization by supporting the full customer journey—from technology research to investment to practice implementation.

ECPs considering Visionix technologies for their practices are encouraged to book a demo and ROI consultation with Luneau Technology’s team of specialists at:

About Luneau Technology

Luneau Technology USA is the exclusive sales, service and education provider for Visionix®, Briot® and Weco® brands, as well as the new Nexy retinal screening device. With the backing of its global organization, Luneau Technology Group, it is a trusted independent partner to eye care professionals, providing advanced technology platforms designed to improve and extend eye care.

We’re Hiring! – Tier 1 Technical Support Representative

Often the first friendly voice heard by clients in need of assistance using their Luneau Technology device. The successful candidate will be part of a team that has an empathetic approach and a passion for customer service excellence while supporting technical medical equipment. Attention to detail along with a commitment to using company systems to document and memorialize case histories is critical to success. 100% of this permanent, part-time and front line on-demand support interaction will be remote: over the phone, via remote-access PC support or email.

Click here to find out more!

Latest Visionix® Eye Refract enables clinicians to delegate data collection with confidence


Media contact:
Milbien Medina, Brand Marketing Director
Luneau Technology USA
1 (800) 729-1959 x 152


Luneau Technology USA introduces “next generation refraction” to help clinicians practice at the top of their license and empower staff to do more

Bensenville, IL: Luneau Technology USA is excited to introduce its second generation Visionix® Eye Refract, a system that includes significant upgrades based on the 5.5 million refractions collected over a 5-year period using the first-generation product. The compact Eye Refract system takes up just eight square feet and is comprised of a highly automated, binocular, and dynamic digital phoropter combined with wavefront-based auto-refractometry and keratometry (AR/K), a digital acuity short chart and integrated lens analyzer. Results from a 2018 published ARVO study demonstrated that Eye Refract generated accurate prescriptions with more repeatable results when compared to peer-to-peer refractions.

Among the hundreds of upgrades based on user feedback, clinicians can now use keratometry data collected from the Eye Refract system to fit soft contact lenses without having to run the patient through another instrument. This new release introduces Physiological Refraction to help ECPs quickly identify the patient’s comfort zone and find the balance between clear and comfortable vision. Additional improvements were made to the algorithm and wavefront laser, resulting in faster and more accurate results on a wider diversity of challenging patient demographics.

Accurate data and a more flexible labor model

“Our second-generation Eye Refract is an exciting leap forward because this new version incorporates years of customer feedback and associated technology improvements,” says Dan McNulty, President of Luneau Technology USA. “With accuracy and reproducibility backed by our published ARVO study, confident delegation of refractive data collection to a moderately trained technician in the pre-test room is possible. Technician turnover and the associated impact on patient flow was one of our customers’ biggest concerns, especially ECPs who desire a more efficient office. The second-generation Eye Refract resolves a major piece of that puzzle, leaving clinicians free to focus on patient consultations while technicians – regardless of experience – generate consistent and accurate recommended final prescriptions along with other pre-test data.”
Luneau Technology clinical staff train new users to follow a scripted, tablet-driven process that generates accurate recommended final prescriptions in about four minutes. McNulty emphasizes the practical application of delegation to maximize clinician value, “Because of its algorithm-guided interface, your new staff or non-specialized technician will send consistently accurate recommended final prescriptions and K-readings to you from the pre-test room – just like topography or fundus imaging. As a result, ODs can focus their patient consult time on more robust medical consultations or other growth opportunities to transform their practice.”

Specialists stay in control—and practice at the top of their license

EMR/EHR-ready Eye Refract allows clinicians to access recommended final prescription data from a secured computer interface in another room or office. This asynchronous functionality is an ideal solution for practice owners interested in a remote-ready model. With an effective delegation process in place for up to 90% of the patient load, practices can free up more doctors to focus on patients who need advanced eye examination.
Visionix® data integration makes it possible for clinicians to access and review the final recommended prescription and all standard pre-test data before seeing the patient in the exam lane. While it enables the technician to generate a recommended prescription, the final review and approval process remains with the clinician. With this modified approach, specialists can focus on more challenging patient cases – roughly 10% of the total population – which require the use of a manual phoropter to complete the subjective portion. Practices can benefit from time savings when the staff clinician’s traditional refractive skill is reserved for those challenging patients who will benefit from it.

More practical ROI considerations

Current Eye Refract users report improved client satisfaction and reduced remake rates, allowing staff to sell lenses with confidence. Clinics with this technology share that the compact and modern Eye Refract exam setup and tablet-driven refraction process continued to impress their patients and inspired positive online reviews. Practices using this cutting-edge technology can brand themselves as a “high tech” optical and often position their practice as more modern and convenient. The modified workflow with Eye Refract also allows cold start practices to start seeing patients without the need to add an onsite optometrist immediately upon opening, delaying further spending until justified.

ECPs interested in Eye Refract or any Visionix technology, please visit to book a virtual demo and ROI consultation.

About Luneau Technology

Luneau Technology USA ( is the exclusive sales, service and education provider for Visionix®, Briot® and Weco® brands, as well as the new Nexy retinal screening device. With the backing of its global organization, Luneau Technology Group, it is a trusted independent partner to eye care professionals, providing advanced technology platforms designed to improve and extend eye care.

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